Structured data
A schema block that states your name, services, area and booking link. Without it, an assistant has to infer who you are. How Google reads a practice site.
Free check, usually about a minute
Can AI read your website?
Help search engines and AI assistants understand your practice. Paste your address to check the public HTML source, compare browser-rendered pages, and see the most useful improvements. Email signup includes the weekly Moonraker newsletter.
For therapy practices in the US and Canada. We inspect public files and browser-rendered pages, and we change nothing.
Reading your homepage
- Reading your homepage
- Checking robots.txt, sitemap and llms.txt
- Looking for your Google Business Profile
- Checking the pages in your sitemap
- Grading AI readiness
Timing varies with website size and response speed. Google's mobile speed score arrives on its own a little later.
What we check
Can crawlers access your pages and understand your practice?
We compare the public HTML source with pages loaded in a browser. The findings cover access, indexing instructions and how your pages describe your practice. Actual search appearances need a separate visibility audit.
llms.txt
An optional plain-text guide to your site. Google Search and its AI features do not require it, and its absence does not lower your grade. What gets a practice recommended by AI.
AI crawler rules
We check robots.txt rules for the sampled URLs and named search, requested-visit, training and dataset crawlers. Explicit crawl restrictions lower this broad-access score; data-use-only preferences do not. Restrictions can limit access to those pages; they do not prove that your practice is absent from AI answers. A missing file does not itself block crawling. How answer engine optimization works.
Google Business Profile
A search for a profile linking to your website. Online-only practices are not eligible without in-person customer contact. This lookup does not affect your grade. Local SEO for therapists.
A sample of your pages
We open up to a dozen pages from your sitemap and homepage links and compare the public source with the browser-rendered page. We check loading, indexing signals, titles, descriptions, headings and canonical links. Length checks are review hints, not ranking requirements. What a page needs to do its job.
The basics
Title, description, one main heading, canonical link, sitemap, plus Google's own mobile speed score, which fills in once Google answers. All our guides for therapists.
What AI readiness means
Nothing gets cited that cannot be read.
This scan is a website checklist: page access, crawler rules, structured data, a sitemap and sampled page basics. It does not measure whether an assistant recommends or cites your practice. Optional llms.txt and Business Profile checks do not affect the grade. The five steps here measure visibility, by hand, in about five minutes.
Check whether you show up in AI, by hand
- Start fresh. Open ChatGPT, Gemini and Perplexity in a signed-out or private window. Logged-in history biases answers toward sites you already visit.
- Ask like a client. Use your own specialty and town: "best anxiety therapist in Burlington VT", "EMDR therapist near me who takes BCBS", "couples counselor in [town] with evening appointments".
- Ask by name. "Tell me about [your practice] in [town]." Note whether the answer is accurate, out of date, or invented.
- Check Google AI Mode. Run the same searches there and note which practices it cites and which pages it links.
- Write down who is named instead of you. Their pages are the benchmark. The free visibility audit does this part for you, with screenshots, against the practices near you.
Quick answers
Frequently asked questions
Is it really free?
Yes. Enter your email to use the free scan and join our weekly newsletter. Your result appears on this page; you can also request it by email. Unsubscribe from the newsletter anytime.
What do you read, and do you change anything?
Public files only: your homepage, robots.txt, sitemap.xml and llms.txt, up to a dozen pages listed in your sitemap, a Google PageSpeed run on your homepage, a public Google Places lookup for a Business Profile that links to your site, and a protocol-level readiness check. Nothing is logged into and nothing is changed. We keep the result so your link works later.
How accurate is it?
An automated sample, not a complete audit or a measurement of AI visibility. We inspect the original HTML and compare sampled pages in a browser after JavaScript runs. Slow pages get a second attempt where time permits. Incomplete comparisons explain whether access was blocked, the page timed out or our browser service was unavailable; re-scan to retry. Accessible embedded-frame text is counted separately. Private server code and admin areas are not inspected. A missed Business Profile search does not prove no profile exists. Speed is a variable lab measurement. The result explains the scope and lets you re-scan.
My Business Profile shows as not found or not linked. Why?
We search Google Places for a profile linking to your website. A search can miss an existing profile or find a similar name, so verify its identity before editing it. Only eligible businesses with in-person customer contact qualify; online-only practices are not eligible. This lookup does not affect the website grade.
My site is on Squarespace, Wix or SimplePractice. Can I fix these myself?
Most of them, yes. Title, description and heading are settings on every platform. Squarespace and Wix accept a schema block through code injection. llms.txt is possible on some platforms and not others, and the result says which fixes need a developer. Platform guides: Squarespace, Wix, WordPress, and what to do about a SimplePractice website.
Why does AI readiness matter for a therapy practice?
People now ask ChatGPT, Gemini and Perplexity for a therapist the way they used to ask Google. The scan checks website signals that can help systems understand your pages. It does not test whether an assistant recommends your practice. How practices get recommended by AI covers what happens after readiness.
Can I re-scan after fixing something?
Yes. A result is kept for the day so your link works, and a re-scan is allowed ten minutes after the last one. Fix the title, wait a few minutes, scan again.