When someone asks AI for a therapist, be the answer.
AI visibility means observing whether an assistant mentions, cites or recommends your practice for a particular question. Website readiness is a separate check of access and content. Moonraker improves the agreed website and identity signals, then records selected AI answers so a checklist score is not mistaken for actual visibility.
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What can a website check actually tell you?
A website check can establish whether a request succeeds, whether the returned page contains useful content, and whether crawl directives or indexing controls restrict access. It cannot establish how often an assistant recommends your practice across all possible questions.
Google describes its own requirements in AI features and your website. Different assistants use different retrieval systems; there is no sound basis for saying that a practice absent from one search index is invisible to every assistant.
How should AI recommendations be measured?
Record the exact question, engine, date, location context and cited URLs. Repeat the same question set over time, preserving misses as well as mentions. These observations describe the tested questions; they are not a market-wide visibility percentage.
Our U.S. study correction explains why its historical checklist figures cannot be used as measured AI invisibility. The Australian study separates website checks from its Google AI comparison and states the sampling limits.
Connect the practice, the people and the service.
Imagine a prospective client asking about online EMDR in their state. The useful evidence is a page explaining EMDR, the clinician offering it, the areas they serve and the appointment format. The page should link to the clinician biography and a working consultation route. Publish confirmed facts, including any limits on who can book.
Moonraker's own website provides a public example of connected information: an organization, named team members, services and tools. Our article Can Google and AI Understand Your Therapy Practice? explains how that structure translates to a practice website. Structured data describes the visible information; it does not verify credentials or guarantee an AI citation.
Keep the question and the evidence together.
A useful record includes the question, such as "Who offers online EMDR in my state?", the assistant used, the check date and location context, the answer captured, and any linked sources. Label whether the practice was mentioned, cited or recommended. If it was absent, keep that result too. This is an example reporting format, not a claim about an observed client result.
Compare the same question set over time and explain changes to the test conditions. Keep Google Search clicks, website readiness findings and these AI observations in separate parts of the report. The Search Console examples in our results gallery are search evidence and should not be relabeled as AI recommendations.
Check the foundation, then agree the work.
Use the free AI Readiness Scan to review website access and content, and the listing check to compare public practice details. Review those findings against what your practice actually offers before making changes. Then prioritize useful service information, provider details, internal links and the booking path.
For implementation, compare our three programs. Foundation and Visibility Growth work on your existing platform; Practice Growth 365 can add a new website and agreed page plan. Our SEO for therapists guide and local SEO guide explain the related work.
What practices ask us.
What about Google's AI Overviews?
Google AI Overviews depend on Google Search eligibility and relevance. Clear, accessible pages help establish that foundation, but schema or a checklist score does not guarantee inclusion. We separate technical findings from the AI answers observed in reporting.
Can anyone guarantee AI will recommend us?
No. You can improve confirmed practice information, correct identified access problems and record the answers observed for selected questions. Those actions do not guarantee that an assistant will recommend your practice.
Does Google punish content because AI helped write it?
No. Google does not penalize content simply because AI was used. Its policies address spam, including producing large amounts of content primarily to manipulate rankings. Review every draft for accurate practice details, useful explanations and claims you can support.
Which AI tools do you check?
ChatGPT, Perplexity, Google's AI results, and Claude, using fresh sessions and the phrasing a real prospective client would use, with screenshots as evidence.
Does regular SEO still matter?
More than ever. AI engines lean on the same foundations: clear pages, consistent identity, real credentials. The AI layer is built on top of good SEO, not instead of it.
Put this guide into practice. Check whether your website gives search and AI systems readable information about your practice.
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