Local SEO for therapists: own your corner of the map.
Local SEO is what decides whether your practice appears when someone nearby searches "therapist near me". It runs on three things: a complete, accurate Google Business Profile, listings that agree with each other everywhere, and a website whose service pages clearly connect what you do with where you do it.
Google has to trust your identity before it ranks it.
The map results are an identity contest. Google cross-checks your website, your Business Profile, and your listings, and every mismatch, an old address, a different practice name on a directory, a stray phone number, lowers its confidence. We audit and standardize the whole footprint so every source tells the same story.
Reviews matter here too, and they stay entirely yours. Therapist ethics codes restrict how reviews can be sought, so we advise on an ethical approach and never solicit, post, or reply on your behalf.
Local now includes the answer engines.
"Best trauma therapist near me" gets asked to ChatGPT as often as it gets typed into Google, and AI engines lean on the same local signals: consistent identity, real credentials, clear service pages. The local work and the AI visibility work are the same work, done once, measured monthly.
If your practice is online-only, the playbook changes: growth runs through search and AI visibility across your licensed states rather than a map pin. We built a page for exactly that situation.
What practices ask us.
Will you get us reviews?
No, and be wary of anyone who says yes. Reviews belong to your clients and your ethics codes. We advise on an ethical, compliant approach and keep our hands off the rest.
We work from home. Should our address be public?
Not necessarily. Google supports service-area and hidden-address configurations, and the right choice depends on your setup. Changing an established profile is a decision we treat carefully, because it carries real risk.
How do you measure local progress?
Map and search positions for the queries that matter, profile actions like calls and direction requests, and the inquiries that actually arrive, reported monthly in plain language.
See where your practice stands.
Book a free strategy call. We will show you how you look on Google, Maps, and AI search today, and recommend the smallest step that actually helps.