Google, Apple and the AI assistants cross-check your practice name, address and phone across every directory that lists you, including the ones you never set up. Conflicting details can confuse prospective clients and make your practice harder to identify. Enter your practice and website and we search 25 directories and the wider web, then email you the full report with the fixes in order. Come back after you have fixed things and it opens with what changed. Add your phone number and your Google profile link and it finds more.
For therapy practices in the US and Canada. We read public pages and public registries only, and we change nothing.
Finding your Google Business Profile
Usually 20 to 60 seconds. The full report is emailed to you as soon as it is ready.
A search engine does not take your word for who you are. It reads the same facts from every listing it can find and trusts you in proportion to how well they agree.
We search 25 directories one by one for your practice, and for the practitioner by name, because a therapist's profile is usually under their own name rather than the practice: the ones therapists use (Psychology Today, GoodTherapy, TherapyDen, Zencare, Healthgrades, Zocdoc) and the ones every local business needs (Google, Apple, Yelp, Facebook, Yellow Pages, BBB and more).
Directories where our search found no matching result, with links to check directly. That does not prove a listing is absent or that every directory suits your practice.
Each listing's name, address and phone measured against your Google profile. A difference is a reason to verify which details are current. Formatting, another office or a forwarding number may be legitimate.
Data aggregators and old directories copy details around. We search your name and your phone number across the web and show what carries them. Why this matters for local ranking.
Found by name and town, checked for a keyword-stuffed name, a hidden address and a second listing carrying your name. It is the reference every other listing is measured against.
Fix a few things and run it again. The report opens with what you fixed, where you gained or lost a listing and which way the comparable details changed, so the list visibly empties instead of just sitting there.
The federal provider registry for the US, public and authoritative, and often still carrying the address or phone of a practice you left years ago.
Quick answers
NAP is your practice name, address and phone number. Consistency means every place that lists you states all three the same way. Google, Apple and the AI assistants cross-check those facts to decide whether two listings are the same practice; conflicting details can confuse prospective clients and make the practice harder to identify. This check does not measure rankings. Local SEO for therapists covers the rest of the local ranking picture.
Yes. The report shows on this page and is emailed to you in full. Asking for it adds you to the weekly brief on Google, Maps and AI search for therapy practices, which you can leave with one click.
Google Business Profile, Apple Maps, Yelp, Facebook, Psychology Today, Healthgrades, Zocdoc, WebMD, Vitals, GoodTherapy, TherapyDen, Zencare, Yellow Pages, Better Business Bureau, Foursquare, MapQuest, therapist.com, TherapyTribe, Open Path, Alma, Headway, Manta, Superpages, Hotfrog, ChamberofCommerce.com and LinkedIn, plus the NPI registry. Canadian practices get Theravive, Lumino Health and 411.ca in place of the US-only ones.
It searches Google the way a person would: your practice name in your town, then your phone number on its own. Data aggregators, old directories and scraped copies of your details come back that way. Give us your phone number and the net gets wider.
Psychology Today displays a forwarding number on many profiles so it can count the calls it sends you. A different number may be a legitimate forwarding number. The report asks you to confirm it reaches your practice and excludes it from the agreement percentage; it does not assume a ranking penalty.
No. A hidden address is a setting, not an error, so it is reported as hidden by design and costs you nothing in the score. If you see clients at your office, showing the address puts your pin where the map searches happen. Online-only practices are not eligible for a Google Business Profile; hiding an address does not change eligibility.
Some directories block automated readers, so we can confirm the listing exists from Google's index but cannot open it to read the address and phone. Check those by eye against the reference at the top of your report.