What is NAP consistency, and why does it matter?
NAP is your practice name, address and phone number. Consistency means every place that lists you states all three the same way. Google, Apple and the AI assistants cross-check those facts to decide whether two listings are the same practice; when they disagree, your reviews, citations and authority split across what looks like several businesses, and none of them ranks as well as one would. Local SEO for therapists covers the rest of the local ranking picture.
Is it really free?
Yes. The report shows on this page and is emailed to you in full. Asking for it adds you to the weekly brief on Google, Maps and AI search for therapy practices, which you can leave with one click.
Which directories does it check?
Google Business Profile, Apple Maps, Yelp, Facebook, Psychology Today, Healthgrades, Zocdoc, WebMD, Vitals, GoodTherapy, TherapyDen, Zencare, Yellow Pages, Better Business Bureau, Foursquare, MapQuest, therapist.com, TherapyTribe, Open Path, Alma, Headway, Manta, Superpages, Hotfrog, ChamberofCommerce.com and LinkedIn, plus the NPI registry. Canadian practices get Theravive, Lumino Health and 411.ca in place of the US-only ones.
How does it find listings I did not create?
It searches Google the way a person would: your practice name in your town, then your phone number on its own. Data aggregators, old directories and scraped copies of your details come back that way. Give us your phone number and the net gets wider.
Psychology Today shows a different phone number. Is that wrong?
Psychology Today displays a forwarding number on many profiles so it can count the calls it sends you. To Google, a different number is a different fact, so the check reports it as a mismatch. You can ask Psychology Today to show your real number, or keep the forwarding number knowing what it costs.
My Business Profile hides my address. Is that a mismatch?
No. A hidden address is compared on town and postcode only, so it reads as incomplete rather than wrong. If you see clients at your office, showing the address puts your pin where the map searches happen. If you work online only, hiding it is the right setting.
A listing shows as found but with no details. Why?
Some directories block automated readers, so we can confirm the listing exists from Google's index but cannot open it to read the address and phone. Check those by eye against the reference at the top of your report.