Articles

Field notes on AI search visibility

Case reports, guides, and what we learn building entity presence for therapy practices.

Guide

Is Psychology Today Still Worth It in 2026?

At about $30 a month, the profile usually earns its keep. The plan built on top of it is the part worth questioning. Here is the honest breakdown.

Read more →
Guide

Do Therapists Actually Need SEO? An Honest Answer

Not every practice needs SEO this year. Here is the honest version of who does, who does not, and how to run the numbers before anyone sells you anything.

Read more →
Guide

How Do Clients Actually Find a Therapist in 2026?

Word of mouth still starts the journey, but it no longer finishes it. Five doors lead to a therapy practice in 2026, and every one of them passes through your online presence.

Read more →
Guide

Why Month Two of SEO Often Looks Worse Before It Gets Better

Clicks dip, positions wobble, and the report looks like the work is going backward. The month-two dip is a normal stage of fixing a website, and here is how to tell a healthy dip from a real problem.

Read more →
Guide

Why Isn't My Therapy Website Bringing In Clients?

A therapy website that is not producing clients has one of two problems: nobody finds it, or people find it and do not reach out. Here is how to tell which one you have in ten minutes.

Read more →
Case Report

Why Fixing Your Practice's Digital Foundation Comes Before SEO: A Therapy Practice Case Study

A clinician-owner with a fragmented online presence across multiple practice affiliations needed foundational digital cleanup before SEO or AI-visibility work could be effective. This report describes why entity health auditing comes first and what that process looks like in practice.

Read more →
Case Report

Why Therapy Practices Struggle to Show Up in Google and AI Search: An Inside Look at Entity Health

Many therapy practices are invisible in Google, Maps, and AI search not because of their website design, but because of fragmented and inconsistent entity signals across the web. Moonraker's diagnostic process identifies and fixes those signals before any other optimization work begins.

Read more →