What's a new client actually worth to your practice?
On average, a new therapy client is worth your session fee multiplied by a typical course of care. At $180 per session across twelve sessions, that is $2,160 per client, and $51,840 a year at two new clients a month. The calculator below runs your own numbers.
Your practice
What you charge for a standard session.
A typical course of care, start to finish.
What you'd like your website to bring in.
Against the cost of getting found
How it's counted: a client's value is your session fee times a typical course of care. The yearly figure is that value times your new clients per month, over twelve months. No retention modelling, no funny multipliers, and if anything it undercounts: it ignores referrals, returning clients, and the years a practice keeps compounding after the first.
Want those clients to actually find you?
Book a free strategy call. We'll show you how your practice looks on Google, Maps, and AI search today, and what closing the gap takes.
Interactive tools like this one are part of how we do answer engine optimization: pages that answer a real question, the kind an AI summary sends people to rather than replaces.