What's a new client actually worth to your practice?
Understand the revenue a new client could bring across their course of care. Use your actual collected fee and typical number of paid sessions, then allow for session costs before comparing a marketing investment. Includes the weekly Moonraker newsletter.
Run My NumbersYour numbers. A clearer next step.
Your practice
After sliding-scale discounts or insurance adjustments. Use the same currency for all amounts.
Use your practice average, including clients who finish earlier.
A planning assumption, not a forecast of clients marketing will deliver.
Allow for costs and compare an investment
For example, clinician pay and payment fees. Include your own time if you want it reflected. Zero means costs have not been allowed for.
Enter your own budget. This is an example amount, not a Moonraker quote.
Your estimate
Enter a valid, non-negative amount in every field. Sessions and clients must be whole numbers.
- Revenue per client, across their course of care
- Contribution per client after the session costs you entered
- Lifetime revenue from 12 months of new clients
- Lifetime contribution from those clients
These clients may attend sessions beyond the first year. These figures are not first-year cash receipts or net profit.
How it is counted: revenue per client = collected fee × paid sessions. Contribution per client = (collected fee − delivery cost) × paid sessions. The 12-month intake figures multiply those amounts by new clients per month × 12. The investment comparison rounds up investment ÷ contribution per client. It assumes every additional client completes the average paid sessions entered. Fixed overhead, tax, timing, capacity and any costs you omit are not included. Choose sessions according to appropriate care, never to reach a financial target.
We record that you used this tool, with the email you entered. Your financial inputs and estimates stay in your browser.
Quick answers
Frequently asked questions
Is this calculator free?
Yes. Enter your email to use the calculator, download your estimate and join the weekly Moonraker newsletter. Unsubscribe anytime.
Is the estimate revenue or profit?
Revenue uses your collected session fee and average paid sessions. Contribution subtracts the session costs you enter. Neither figure is net profit: fixed overhead, tax and any costs you omit are not included.
Does the annual figure mean cash received this year?
No. It estimates lifetime revenue and contribution from 12 months of new clients. Some sessions may happen beyond the first year.
Are my financial inputs saved?
Your financial inputs and estimates stay in your browser. Your email is used for the newsletter, and we record that you used the calculator with your email. The figures you enter are not sent.
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