What's a new client actually worth to your practice?
On average, a new therapy client is worth your session fee multiplied by a typical course of care. At $180 per session across twelve sessions, that is $2,160 per client, and $51,840 a year at two new clients a month. The calculator below runs your own numbers.
Your practice
What you charge for a standard session.
A typical course of care, start to finish.
What you'd like your website to bring in.
Against the cost of getting found
How it's counted: a client's value is your session fee times a typical course of care. The yearly figure is that value times your new clients per month, over twelve months. No retention modelling, no funny multipliers, and if anything it undercounts: it ignores referrals, returning clients, and the years a practice keeps compounding after the first. Interactive tools like this one are part of how we do answer engine optimization.
Want those clients to actually find you?
Book a free strategy call. We will show you how your practice looks on Google, Maps, and AI search today, and what closing the gap takes.