What therapist marketing costs, and what the fee covers.
Therapist marketing costs depend on the work agreed in your proposal. Moonraker offers Foundation (90 days on your current platform), Visibility Growth (6 months) or Practice Growth 365 (12 months, with an optional new website). Compare deliverables, additional page costs, reporting and hosting arrangements before comparing the headline fee.
Updated
What should a marketing quote include?
Ask for the pages and tasks included, who implements them, the delivery period, and the evidence you will receive. Confirm whether additional pages, hosting, third-party tools and work after the engagement are included or charged separately.
A report and implementation are different purchases. The Services page distinguishes our three scopes; your written proposal sets the actual fee, payment options and deliverables.
How can you estimate whether the cost makes sense?
Start with your own collected session fee, expected sessions per client and available capacity. As an illustrative calculation, a $150 fee across 8 paid sessions is $1,200 in gross revenue per client. That figure excludes expenses, cancellations and acquisition costs; it is not profit or a forecast.
Use the client value calculator to explore your own assumptions. Then compare the proposed scope and fee with those assumptions. Do not treat a traffic increase or an AI mention as a booked client.
What practices ask us.
Where can I get the current price?
Book a strategy call to discuss your starting point. The written proposal sets out the fee, payment options and included work before you commit.
Are there ongoing costs after the project?
Further marketing work is agreed separately. Check your proposal and agreement for hosting, domain, third-party tools and handover arrangements; those are distinct from the project fee.
Does a program renew automatically?
No. Each program runs for a fixed term of 90 days, six months or twelve months. Renewing or any additional work needs a separate agreement.
Put this guide into practice. Estimate client value before deciding what to invest in getting found.
Try What’s a new client worth?One email a week on Google, Maps and AI search for therapy practices
What changed, what it means for your practice, and the one thing to do about it. Unsubscribe any time.
See where your practice stands.
Book a free strategy call. We will show you how you look on Google, Maps, and AI search today, and recommend the smallest step that actually helps.