Credibility

Prove your practice is real and credentialed.

Credibility work makes a therapy practice and its clinicians easier to identify and verify. Moonraker checks the business details, provider biographies and public profiles, then fixes the agreed inconsistencies. The practice supplies and confirms its qualifications; website markup does not independently verify a licence.

Updated

Verified practice
Real, credentialed, consistent
Google Business Profile claimed
License and credentials listed
Name, address, and phone match everywhere
Cited on trusted directories
Part 1

Look real and consistent everywhere

New pages appear online every day, and many are low-quality or fake. Before Google, Gemini, or ChatGPT can trust your practice, they need proof that you are real, located where you say you are, and described consistently across trusted places.

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Domain Email

Recommended, not required

A paid email address on your own domain can make the practice look more established. Google Workspace is one good option, but it is not required for Moonraker to work with your practice.

Setting up Google Workspace itself is not part of our core work. If your email provider supports the right records, we can still help with the website and domain records that matter most.

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Email and Domain Records

Proof that your domain is real and protected

Some email and domain records help show that you own your website domain and that your email is protected from spoofing. Visitors rarely see this, but search systems can use it as part of the trust picture.

These records depend on your email provider. We keep the language practical and configure what is supported.

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Directory Listings and Citations

Consistent identity across the web

We build and clean up listings so your practice name, address, phone number, and website are consistent in important places online.

This helps Google confirm that the location and contact details on your website match what the rest of the web says.

What this covers

  • Key local listings built or corrected
  • Major data sources checked where relevant
  • Consistent name, address, phone, and website
  • Regional directory variants for Canadian, UK, Australian, NZ, and South African practices
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Owned Profiles and Links

A connected footprint, not social media management

Google and AI tools can use active practice profiles as proof that your practice is real. We review the profiles you already use, then connect the strongest ones where it helps.

How this works

  • Quora is created by the client. Moonraker uses access for approved proof content only, not general posting.
  • LinkedIn and Facebook references use business pages, not personal profiles.
  • Other active profiles may be linked only where they support the practice footprint.

We do not create, manage, or post to Facebook, LinkedIn, Instagram, TikTok, Pinterest, X, or Google Business Profile feeds.

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Practice Proof Hub

One place that connects important trust points

Our proof hub connects important details about the practice, such as location, credentials, owned profiles, and approved proof assets.

Think of it as a central place that helps search and AI tools see a clearer picture of who you are, where you practice, and why the practice is legitimate.

Why does this matter?

When someone asks Google or an AI tool for therapist options, your website is only one piece of the picture. These systems also look for outside proof that the practice exists and can be trusted.

Part 2

Prove that you can practice

Once your practice is clearly established online, the next step is showing that you are qualified to provide therapy. Google and AI tools look for clear evidence of professional credentials and authority.

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Professional Credentials

Verifiable proof of licensure and training

We help structure your bio page so license links, certifications, specialized training, and NPI details are easier to find. This helps both visitors and search tools verify your qualifications.

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Education and Training

Linked to verifiable institutions

We include verifiable information about your degrees, the institutions you attended, and specialized training programs, with links back to university pages or accreditation bodies. This helps visitors and search tools confirm your background.

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Professional Associations

Membership in recognized organizations

Memberships in organizations like APA, NASW, AAMFT, or specialty associations help confirm your professional standing. We display these with links to your profiles where they are available.

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Media and Publications

Third-party validation of expertise

If you've been featured in media, published articles, appeared on podcasts, or spoken at events, we showcase these on your bio page. Each outside mention helps prospective clients and search tools understand your expertise.

What does an identity check look like?

For example, a practice may show its old address in a directory while its website shows the new office. Record both URLs, confirm the current details with the practice, and correct the outdated listing where access is available. Keep a list of unresolved sources rather than claiming every listing is fixed.

What we check

  1. Confirm the practice name, contact details, service areas and provider information.
  2. Compare the website with public profiles and record the source of each mismatch.
  3. Correct agreed fields and recheck the affected pages or listings.

Quick answers

Frequently asked questions

Does adding schema verify a therapist's qualifications?

No. Structured data describes the information on the page. Link to the relevant public professional register or credential source where available, and keep the visible biography accurate.

What if a directory cannot be changed?

Record the conflicting detail and the correction request. Some directories need verification or support, so a submitted request and a verified correction should be reported separately.

Where can we check our current listings?

Use the free listing check as a starting point. Review its evidence against your current details before requesting changes.

Ready to Build Your Practice's Credibility?

Book a free strategy call and we will show where your practice stands on the proof Google and AI tools look for.

Book a Free Strategy Call