A full structured-data graph
Your practice, your clinicians and their credentials, your services, reviews and FAQs, described in the exact format AI systems read first.
Answer Engine Optimization
How we do Answer Engine Optimization
Answer Engine Optimization (AEO) is the work of getting your practice cited when ChatGPT, Perplexity and Google's AI answer a client's question. Moonraker builds it into every site we ship: structured data, answer-first pages, machine-readable content, and monthly proof that AI engines actually recommend you.
How rare is this work? Our 50-state study of 984 therapy practice websites found 78% fail basic AI readability.
The shift
Search stopped being a list of links.
When someone asks "who is a good anxiety therapist near me", AI tools no longer point at ten websites. They compose one answer from the sources they trust, and most people never click past it. Being on page one is no longer the goal. Being in the answer is.
Included, not an add-on
What every Moonraker site ships, as standard.
All of this ships inside the foundation step you start with, not as a separate line item. The engines reward the same thing your clients do: a clearly described practice, real credentials, and pages that answer questions honestly.
Answer-first pages
Every key page opens with a direct, liftable answer to the question it exists for, before the story starts. AI quotes the page; humans keep reading.
Machine-readable twins
Every site carries an llms.txt summary and clean markdown versions of its content, so an AI assistant can read your practice without fighting your design.
One page per question
AI breaks a query like "trauma therapist who does EMDR and takes insurance" into parts and answers each from the best source. We build a page for each part, plus the hub that ties them together.
Open doors, both engines
GPTBot, PerplexityBot and friends are welcomed, and every content change is pushed to Google and Bing the moment it ships. Bing matters more than most people think: it is what ChatGPT reads.
Tools AI can't flatten
Calculators and selectors that answer a real question on your site, the kind of asset an AI summary sends people to rather than replaces. See ours: What's a New Client Worth?
Monthly proof, not vibes.
We ask the AI engines the questions your clients actually ask, screenshot who gets recommended, and put the answer in your monthly report. When you are not cited, that becomes the work. No keyword stuffing, no AI content farms, no chasing every acronym.
Not sure where your site stands? The free scan reads your homepage, the pages in your sitemap and your AI files in about 40 seconds. No email needed.
Scan your site freeSee where you stand.
Our visibility audit shows exactly how AI engines see your practice today, who they recommend instead of you, and what closing the gap takes. It starts with a free strategy call.