A full structured-data graph
Your practice, clinicians and services described with appropriate structured data that matches the visible page. Markup clarifies facts; it does not verify credentials or guarantee recommendations.
Answer Engine Optimization
Updated
How we do Answer Engine Optimization
Answer Engine Optimization (AEO) is the work of getting your practice cited when ChatGPT, Perplexity and Google's AI answer a client's question. Moonraker builds it into every site we ship: structured data, answer-first pages and accessible content. We check selected search questions and report the answers we observe, including when your practice is absent.
Our 50-state study of 984 therapy practice websites records historical website checklist findings. Its corrected methodology explains why a checklist score does not establish whether AI can read, cite or recommend a practice.
The shift
Search stopped being a list of links.
When someone asks "who is a good anxiety therapist near me", AI tools no longer point at ten websites. They compose one answer from the sources they trust, and most people never click past it. Being on page one is no longer the goal. Being in the answer is.
Included, not an add-on
What every Moonraker site ships, as standard.
Implementation is defined in your agreed service scope. Foundation, Visibility Growth and Practice Growth 365 each implement the agreed work. The engines reward the same thing your clients do: a clearly described practice, real credentials, and pages that answer questions honestly.
Answer-first pages
Every key page opens with a direct, liftable answer to the question it exists for, before the story starts. AI quotes the page; humans keep reading.
Machine-readable twins
An llms.txt summary and markdown versions provide optional ways to access content. Google does not require or use llms.txt for Search or its AI features; accessible HTML remains the foundation.
One page per question
We group related questions into useful service and clinician pages. A separate page earns its place when it answers a distinct need, not just another keyword variation.
Open doors, both engines
We check public search-crawler access, sitemaps and indexing on Google and Bing. Search access and model-training permissions are separate decisions. Submitting a URL does not guarantee indexing or citation.
Tools AI can't flatten
Calculators and selectors that answer a real question on your site, the kind of asset an AI summary sends people to rather than replaces. See ours: What's a New Client Worth?
Monthly proof, not vibes.
We ask the AI engines the questions your clients actually ask, screenshot who gets recommended, and put the answer in your monthly report. When you are not cited, that becomes the work. No keyword stuffing, no AI content farms, no chasing every acronym.
Not sure where your site stands? The free scan reads your homepage, the pages in your sitemap and your AI files in about 40 seconds. Includes the weekly Moonraker newsletter.
Scan your site freeWhat does each kind of evidence tell you?
| Evidence | What it establishes | What it cannot establish |
|---|---|---|
| Website check | Access, visible content, metadata and crawl controls in the response tested. | Whether an assistant cites or recommends the practice. |
| Search Console comparison | Reported search impressions, clicks and positions for the stated period. | New clients or every AI engine's recommendations. |
| Recorded AI answer | Mentions and citations for the recorded question, engine, date and context. | All questions, locations, users or future answers. |
Sources and examples
- Google: optimizing for generative AI search, including guidance on structured data, content length and optional files.
- Moonraker U.S. study and methodology correction.
- Selected Search Console results and sample explanation.
See where you stand.
Our visibility audit identifies observable website and search gaps, records the evidence, and explains what to improve. It starts with a free strategy call.