A free six-part series for therapy practices
Future proof
your practice.
Make sense of search and AI. Build a clearer online presence, explain what you do, and help people take the next step.
One framework. Four pillars. Practical steps for your own website.
The course
A clear place to start.
A useful next step.
Follow the series in order or choose a topic. Present opens the slideshow. Read gives you the complete lesson on one page.
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How to thrive in the AI era.
Understand the four pillars of a clear online presence and choose where to focus first.
Your first CORE action plan
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How to prove you really exist.
Connect your practice details, professional qualifications and profiles so people can verify who you are.
A checklist for your practice identity
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How to teach AI about your services.
Explain your services, approach and locations through useful pages and accurate structured data.
Prompts for page copy and schema
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Build a reputation people can trust.
Give your expertise context through genuine professional relationships, contributions and recognition.
A practical reputation checklist
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Make the next step feel simple.
Help visitors understand the fit, navigate your website and take a clear next step toward contacting you.
A review of the path to an inquiry
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Build a page. Make it yours.
Bring it together. Use your existing site style and approved content to draft, refine and review a page with AI.
Your AI page-builder prompt and worksheet
Take it into your practice
Your prompts
and worksheet.
Keep the tools close as you work through Parts 3 and 6. Download a file, add your practice details, and use it alongside the lesson.
- Download
Page-copy prompt
Develop useful copy for a service or location page.
- Download
Structured-data prompt
Describe verified practice information in schema.
- Download
AI page-builder prompt
Turn your content and confirmed styles into a page draft.
- Download
Page-planning worksheet
Collect your site styles, page brief and review checks.
Your guide · Moonraker
Meet Scott Pope.
Scott works with the educators, consultants and partners who support therapists in private practice. In this series, he walks you through a practical way to review your online presence, one CORE pillar at a time.
Start where you are